Prøve GULL - Gratis
Yusuf stitched dreams into frames that defined generations
Business Standard
|September 27, 2025
From cotton cloth to silver, plastic, and LED screens, one family has illuminated the stories that define a century of Indian cinema
Yusuf Galabhaiwala said that over 80% of the screens they sell globally were replacements, not new builds
Devika Rani in a liplock with Himanshu Rai (Karma, 1933) or Dilip Kumar falling in love with Nargis (Andaz, 1949) happened on a cotton screen.
That was the material cinema screens were made of when British, Russian, and German studios formed the core of the Indian movie business. By the time the first Indian films, Pundalik (1912) and Raja Harishchandra (1913), appeared, the business was already well underway. In the 1920S, silver-coated screens arrived, producing brighter images, but the basic material remained fabric.
Cut to the 1950s. Cinemascope and curved screens arrived. The studio system broke up. But Indians' appetite for cinema continued to rise.
In its bid to source locally, Westrex, an American screen manufacturer, stumbled upon Yusuf A - an accountant, film buff, and friend of a certain Mr Sengupta from Westrex. When Sengupta asked Yusuf if he could make screens, he jumped at the chance, even though he didn't know the first thing about them. Soon, Yusuf, his wife, two brothers, and a couple of workers set about stitching a cloth screen. Westrex liked the result, and the first Galalite screen was put up at Metro Cinema (now part of PVR-Inox) in Mumbai;
Denne historien er fra September 27, 2025-utgaven av Business Standard.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Business Standard
Business Standard
Dubai's kids entertainment brand to debut in India in '26
Kids' luxury entertainment space, Boo Boo Laand, which is present in Dubai Mall, is expected to enter India by 2026, with its first launch in Mumbai's Jio World Plaza, a luxury shopping mall.
1 min
November 03, 2025
Business Standard
Even for Mamdani supporters, his thin résumé is a cause for concern
AS MIDTERMS IN THE US NEAR ...
2 mins
November 03, 2025
Business Standard
Gems & jewellery shipments to US hardest hit in Sep
Exports of gems and jewellery to the United States (US) were hit the hardest in September, following the full impact of the 50 per cent tariff that took effect during the month.
2 mins
November 03, 2025
Business Standard
Deep-tech investors aim for synergies
As India bets on deep tech, investors are seeing collective intelligence — not competition — as the smartest strategy
4 mins
November 03, 2025
Business Standard
Carmakers split over relief to flex-fuel, strong hybrids
Both technologies, if combined, may narrow EVs’ emission edge
4 mins
November 03, 2025
Business Standard
Lamborghini family's next Italian export: Luxury homes in India
In what could mark a new era in India’s branded residences landscape, an Italian touch may soon grace the country’s skylines, with the iconic Lamborghini family set to announce its first project.
2 mins
November 03, 2025
Business Standard
Isro scripts history with launch of heaviest communications satellite
Marking yet another milestone in the space sector, the Indian Space Research Organisation (Isro) on Sunday launched CMS-03, the heaviest communication satellite launched so far from Indian soil.
2 mins
November 03, 2025
Business Standard
A new wave of reforms set to sweep banking
At this juncture, allowing higher foreign stake in PSBs is the right call. It will help them increase capital and scale up business
5 mins
November 03, 2025
Business Standard
Regulators have an issue to solve: Dynamic pricing's cost
DYNAMIC PRICING RAISES ETHICAL QUESTIONS ABOUT NECESSITY, EQUITY AND TRANSPARENCY. INDIA MUST URGENTLY TACKLE THIS DELICATE FINANCIAL ISSUE IMPACTING MILLIONS
2 mins
November 03, 2025
Business Standard
India watches as Trump engages with East Asian leaders
Last week, our government took some measures to facilitate trade for importers and exporters.
2 mins
November 03, 2025
Listen
Translate
Change font size
