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MNCs benefit from India's explosive consumer growth

Business Standard

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April 24, 2025

Country's share in global growth 2-8 times its volume share: Report

- SURAJEET DAS GUPTA

MNCs benefit from India's explosive consumer growth

India is showing a disproportionate contribution to global volume growth for consumer products, with its growth contribution over the past five years (2019-24) outpacing its volume share across categories by 2-8 times compared to last year, making the country a robust growth engine for global consumer product multinational majors.

According to a report released on Wednesday by Bain & Company, 'Playbook for Consumer Products Multinational Corporations in India', in consumer appliances, for instance, India's share of global volumes in 2024 was 5 per cent, but its share of global incremental volume growth between 2019 and 2024 was a marked 44 per cent — 8.6 times more than its volume share last year.

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