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Full market potential of digital space a long way to harness: Report
Business Standard
|March 06, 2025
Despite the telecom revolution, India's full market potential of the digital ecosystem is still a long way to harness, with the geographical divide between urban and rural India being far sharper than the gender divide between male and female, according to the State of India's Digital Economy report released by Indian Council for Research on International Economic Relations (ICRIER).
For instance, 51 per cent of males of the total population compared to 46 per cent females are engaged on over-the-top (OTT) video (a gap of 5 percentage points) in 2024, but only 40 per cent of rural India population and 64 per cent of urban India are engaged on OTT video (a gap of 24 percentage points).
On email usage, the geographical rural-urban divide in 2024 was 14 percentage points but the gender gap was 8 percentage points only.
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