Essayer OR - Gratuit
Full market potential of digital space a long way to harness: Report
Business Standard
|March 06, 2025
Despite the telecom revolution, India's full market potential of the digital ecosystem is still a long way to harness, with the geographical divide between urban and rural India being far sharper than the gender divide between male and female, according to the State of India's Digital Economy report released by Indian Council for Research on International Economic Relations (ICRIER).
For instance, 51 per cent of males of the total population compared to 46 per cent females are engaged on over-the-top (OTT) video (a gap of 5 percentage points) in 2024, but only 40 per cent of rural India population and 64 per cent of urban India are engaged on OTT video (a gap of 24 percentage points).
On email usage, the geographical rural-urban divide in 2024 was 14 percentage points but the gender gap was 8 percentage points only.
Cette histoire est tirée de l'édition March 06, 2025 de Business Standard.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Business Standard
Business Standard
Two-wheeled war hero rides into sunshine
Everything about Norton Motorcycles spells big. Among a handful of iconic, instantly recognisable bikes, with a storied history to boot, it roars on to a new future today under its Indian owners
5 mins
November 04, 2025
Business Standard
India's incomplete Odyssey
BOOK REVIEW
3 mins
November 04, 2025
Business Standard
State to acquire over 56K acres in Bundelkhand for development
The Uttar Pradesh government recently approved the acquisition of 56,600 acres of land for the development of the Bundelkhand region.
1 min
November 04, 2025
Business Standard
Jaipur’s decentralised solar panel plants now at 121 with 5 additions
Five decentralised solar power plants with a combined capacity of 9.28 megawatts (Mw) were installed in Jaipur district last week, which are expected to benefit over 1,300 farmers, a state government official said.
1 min
November 04, 2025
Business Standard
Extended rains may hit rural consumption: AWL Agri Biz top execs
Extended rains could have an impact on rural consumption as this has dented farmers financially in many parts of the country, according to AWL Agri Business (formerly Adani Wilmar).
2 mins
November 04, 2025
Business Standard
Employment is the path to Bihar youth’s homecoming
At his rally in Samastipur on October 24, Prime Minister Narendra Modi had said the National Democratic Alliance (NDA) had delivered the internetto every village at the lowest cost across the world.
3 mins
November 04, 2025
Business Standard
Smartworks rents 815,000 sq. ft office space from Hiranandani Group
Smartworks Coworking Spaces on Monday announced it has leased 815,000 square feet (sq. ft) of office space in Mumbai’s Eastbridge campus on rent from Hiranandani Group to establish the biggest managed workspace campus in the world.
1 min
November 04, 2025
Business Standard
Tales from the road
Investor sentiment towards India has cooled, but the lack of interest could be a contrarian positive signal
4 mins
November 04, 2025
Business Standard
Centre must cushion all DAP losses; long-term deals offer stability: Industry
‘The central government has increased the subsidy on phosphatic fertilisers for the second half of 2025-26 to offset the rise in prices. Despite this, companies importing diammonium phosphate (DAP) could still face losses of around %900 per bag, as the landed price remains higher than the subsidy announced.
1 mins
November 04, 2025
Business Standard
Viksit Bharat needs a clean system
Tales of corruption from almost every part of India appear regularly in both mainstream and social media. Consider a few examples:
3 mins
November 04, 2025
Listen
Translate
Change font size