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Giant food hall planned for the Custard Factory

Birmingham Mail

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September 26, 2025

A GIANT food hall is set to open in Digbeth, complete with 15 kitchens, an outdoor courtyard, social gaming space, shop and a kids area complete with sand pit.

- KIRSTY BOSLEY News Reporter

Giant food hall planned for the Custard Factory

Birmingham's Custard Factory in Digbeth is already home to many independent shops, cafés and bars

Blend Family, a company with food halls in Sheffield, Salford Quays and London, has announced Alfred Works, set to take over a significant spot in the Custard Factory when it launches in 2026.

Named after Alfred Bird, who invented egg-free custard powder in Digbeth in 1837, Alfred Works will have an extra 10,000 sq ft of indoor-outdoor events space across the River Rea which it says is “designed to bring warmth, play and community into every corner of the experience”.

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