Bears have wind in their sales as outlook is 'strong'

WARWICKSHIRE have highlighted a “positive sales outlook” for the coming 12 months after revealing their 2024 Annual Report.

- By BRIGG FORD

Figures for the year ending December 31 2024 recorded the Bears’ income at £25.1 million with an EBITDA profit of £1.9m.

Both represent a fall on 2023 - down £7.7m and £4.2m respectively = which was anticipated following a sold out five-day Ashes Test at Edgbaston in the previous summer.

However, Warwickshire strategy director, Craig Flindall, said the outlook for the coming year is strong.

“The sales outlook for 2025 is positive with high demand for the England v India Men’s Test Match,’ he added, “plus the Men’s day-night ODI against West Indies, the ever-popular T20 Blast Finals Day and Women’s IT20 against India. We've also seen strong commitment from our members with renewals.

“Income and earnings are principally driven by the attractiveness of our Major Match programme which is built into our long-term forecasting. The Test Match here against the West Indies last summer also finished in under three days, which resulted in lower hospitality and catering revenue.