Salad Factory sees explosive growth in healthy food

Despite a challenging business environment impacting the overall restaurant sector, Salad Factory expects the healthy food industry to continue to grow, noting that it could potentially outpace the overall market.

- KUAKUL MORNKUM

The value of the Thai restaurant and beverage shop sector is expected to reach 646 billion baht in 2025, a 2.8% increase from the previous year, according to Kasikorn Research Center (K-Research).

However, Piya Dankum, chief executive of Green Food Factory Co Ltd, the operator of Salad Factory restaurants, expects healthy eateries to see annual growth of 10-20% over the next three years, based on previous trends.

He has observed increasing demand for healthy food in Thailand following the pandemic, as more people are prioritising their health.

With the country now an aged society, more individuals will be health-conscious, creating further opportunities for healthy restaurants.