Real-world AI projects and the bottom line

Change management that includes people delivers measurable business value.

- By Bancha Dhammarungruang

While artificial intelligence (Al) dominates headlines, the majority of Thai businesses have yet to see it make a tangible difference to their bottom line.

Only 17% of organisations in Thailand have implemented AI in ways that significantly impact business performance, according to figures shared at a recent seminar held by HexaTech Solutions and Profet AI. Most remain in the planning stage (73%) or have yet to make a decision (10%).

The reasons are familiar to many executives: uncertainty about the right use cases, lack of clarity about return on investment, and limited internal expertise to manage Al adoption. The result is a persistent gap between Al hype and practical business impact.

One emerging approach to overcoming these barriers combines domain expertise, structured change management and proven Al technologies. The seminar showcased real-world projects led by HexaTech, a joint venture between Thailand’s PacRim Group and ICS, working in partnership with Taiwan-based Profet Al.

Profet AI is a no-code AutoML platform for manufacturers, serving more than 300 enterprise clients across 20 manufacturing sectors, including over 50% of the players in Nvidia's manufacturing ecosystem in Asia.

Profet technology is built to allow non-IT professionals to build, deploy and manage AI models in as little as three hours, with measurable return on investment often within 90 days.