APPLE BUILDS CHATGPT-LIKE APP TO TEST REVAMPED SIRI

Apple has developed a ChatGPT-like iPhone app to help test and prepare for a long-anticipated overhaul of Siri coming next year, according to people familiar with the matter.

- MARK GURMAN

The company’s AI division is using the app to quickly evaluate new features for Siri, Apple’s voice-powered assistant. That includes testing the ability to search through personal data, such as songs and emails, and perform in-app actions like editing photos, said the people, who asked not to be identified because the initiative is private.

The software code-named Veritas, Latin for truth is meant for internal use, at least for now. Apple has no current plans to release it to consumers. The app essentially takes the still-in-progress technology from the new Siri and puts it in a form employees can test out more efficiently. The company also can gather feedback on whether the chatbot format has value.

Even without a public launch, the internal tool marks a new phase in Apple's preparations for Siri’s overhaul, a high-stakes release that could reshape perceptions of its AI efforts.

The new Siri is now slated to debut as early as March after multiple delays. If the software works as promised, it could help propel Apple towards an AI comeback. If it falls short, the company risks slipping further behind smartphone rivals such as Google and Samsung.