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Women Torchbearers of Viksit Bharat - Visionary Entrepreneur and Champion of Change

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March 11, 2025

A first-gen serial entrepreneur, angel investor, best-selling author, and philanthropist, Somdutta Singh, speaks of an equitable workplace, in conversation with Aditi Chakraborty

Women Torchbearers of Viksit Bharat - Visionary Entrepreneur and Champion of Change

What is your business strategy at Assiduus?

At Assiduus Global, our business strategy revolves around the philosophy: 'Lead to Action.' As the world's 3rd largest cross-border e-commerce accelerator, we focus on empowering both Fortune 500 companies and SMEs, particularly FMCG Brands, to scale effortlessly across more than 20 countries and over 12 global marketplaces, DTC stores and Quickcommerce.

Our proprietary technology platform serves as the backbone of our operations, streamlining and optimizing the e-commerce expansion process for brands worldwide. With recognition from prestigious industry benchmarks such as Inc. 5000 in 2021 and Deloitte Fast 50 in 2022 and 2024, Assiduus Global has solidified its reputation, earning the trust of 100+ brands globally.

FLERE HISTORIER FRA Outlook

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Outlook

Chop and Change

India should not align itself with the American camp. It should continue to assert its strategic autonomy

time to read

7 mins

September 21, 2025

Outlook

Outlook

Has the Maharaja Stopped Dancing?

To his credit, Rajinikanth made the transition from cinema that was made for single screens and their unruly audiences to new-age films in which we see his young, VFX version

time to read

7 mins

September 21, 2025

Outlook

Outlook

Two to Tango

Keeping relations on an even keel with China is important for India's economic growth, but joining a world order led by it would be suicidal

time to read

5 mins

September 21, 2025

Outlook

Multipolarity or a New Bipolarity?

Even as Beijing continues to challenge conventional notions of democracy and human rights, America will have to decide what it stands for and what it wants from the world

time to read

7 mins

September 21, 2025

Outlook

Outlook

You Have no Enemies, you say?

India’s interests lie in a closer strategic partnership with the US, just as any American administration cannot ignore the world’s most populous country that is in a critical geography and has economic and military potential

time to read

4 mins

September 21, 2025

Outlook

Outlook

How Fragile we are

Tariff turbulence and India's pursuit of strategic autonomy

time to read

9 mins

September 21, 2025

Outlook

Chasing a Chimera

India, China and Russia as well as most of the developing countries are committed to a multipolar world where policies are not decided by just one or two countries, but there are several power poles

time to read

7 mins

September 21, 2025

Outlook

Outlook

Behind the Mask

There is a pressing need to map the gaps between branding claims and effective achievements on the foreign policy front, based on the parameters set by the Modi government itself

time to read

7 mins

September 21, 2025

Outlook

Outlook

The Tianjin Trifecta

Is India the face of the forces directed by Russia in a new, turbocharged geopolitical vehicle designed and built by China?

time to read

7 mins

September 21, 2025

Outlook

Outlook

Lyrically Yours

A remarkable travelogue across Indian cities through the years

time to read

5 mins

September 11, 2025

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