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Women Torchbearers of Viksit Bharat - Visionary Entrepreneur and Champion of Change

Outlook

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March 11, 2025

A first-gen serial entrepreneur, angel investor, best-selling author, and philanthropist, Somdutta Singh, speaks of an equitable workplace, in conversation with Aditi Chakraborty

Women Torchbearers of Viksit Bharat - Visionary Entrepreneur and Champion of Change

What is your business strategy at Assiduus?

At Assiduus Global, our business strategy revolves around the philosophy: 'Lead to Action.' As the world's 3rd largest cross-border e-commerce accelerator, we focus on empowering both Fortune 500 companies and SMEs, particularly FMCG Brands, to scale effortlessly across more than 20 countries and over 12 global marketplaces, DTC stores and Quickcommerce.

Our proprietary technology platform serves as the backbone of our operations, streamlining and optimizing the e-commerce expansion process for brands worldwide. With recognition from prestigious industry benchmarks such as Inc. 5000 in 2021 and Deloitte Fast 50 in 2022 and 2024, Assiduus Global has solidified its reputation, earning the trust of 100+ brands globally.

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