Pure and Simple

After reaching several milestones in its relatively young journey, Frederique Constant is now packing a punch with its newest entry-level offering, the updated Classic Date Manufacture

- Somya Rauthan

Established in 1988 by Dutch couple Aletta and Peter Stas, the Genevabased luxury watchmaking brand Frederique Constant was born with the clear objective of providing luxury watchmaking at an affordable price. Anyone who follows luxury watchmaking will agree that this seemingly straightforward idea is not so simple to execute, but over the past 36 years, Frederique Constant has achieved this goal over and over. In recent times, this idea has translated into models like last year's Classic Power Reserve Big Date Manufacture, priced at ₹4,50,000 (approx.), and complications like the 2022 Classics Worldtimer at ₹4,00,000 (approx.), and 2020's Highlife Perpetual Calendar Manufacture at ₹8,30,000 (approx.) All featuring in-house movements, their value for money is undeniable.

"We have remained committed to our pricing strategy by making conscious decisions to absorb smaller profit margins on our end," says Niels Eggerding, Managing Director, Frederique Constant group. "This allows us to keep our prices competitive while still offering consumers the luxury and quality they expect from our brand. By prioritising affordability without compromising on craftsmanship or materials, we continue to uphold our reputation for delivering exceptional value to our customers."