Competitive Edge

The presence of the Titan Edge UltraSlim and Squircle in the 2024 Grand Prix d'Horlogerie de Genève nominations longlist marks the first time an Indian brand has made the cut. We take a look at the watches and how the Edge series has evolved.

-  Preetika Mathew

In 2002, Titan unveiled what was then the thinnest watch in the world. Called the Titan Edge, it had a I slimness of 3.5mm, with the quartz movement inside measuring 1.15mm; it weighed about 14g. The launch of the watch in India not just marked the commercial availability of a record-breaking watch, but with it the Edge collection of watches was established within Titan's universe. With a focus on design and engineering, over the years, the Edge line has had variations like the titanium Skeletal Edge (2012), the slimmest and lightest watch in the world at 3.9mm (it went on to win the 2013 Red Dot Award), and the Edge Ceramic (2016), the slimmest ceramic watch in the world at 4.4mm. In 2020, Titan presented its slimmest mechanical watch, the Titan Edge Mechanical, boasting a thickness of 5.85mm.

Now the brand is eyeing a new milestone. Titan's two watches, the Edge UltraSlim and the Edge Squircle, have been longlisted in the 'Challenge' and 'Time Only' category, respectively, of the 2024 Grand Prix d'Horlogerie de Genève (GPHG), the watchmaking industry's most prestigious award ceremony where top designs and brands of the year are felicitated based on votes by an international jury. This is the first time an Indian watch brand has made it to the longlist. "It is a matter of great pride," says Kalpana Rangamani, Chief Sales and Marketing Officer, Premium and Luxury Watches, Titan.