THE GEN.T LEADERS OF TOMORROW Patrick Martin

This month's honouree strives to entertain, educate and inspire with his digital content creation company, Lit Lab Studios

- Ryanne Stephanie Cheng Co

Storytelling is in the nature of many creatives; for Patrick Martin, who’s also the CEO and co-founder of Lit Lab Studios, this skill is essential to what he does. Having worked in advertising and social entrepreneurship, Martin understands the power of a good narrative. So he founded Lit Lab Studios as a digital content creation company with a mission to entertain, educate and inspire. Its ethos is simple: powerful storytelling through a collaboration of minds. For years, his company has continued to disrupt the industry, finding new ways to discover and develop talent. To date, it has amassed an impressive portfolio of international and local brands, which include The New York Times, H&M, Unilever and Zalora.