48 hours in BRADLEY BEACH

People who know Bradley Beach love this small town by the sea.

- BY NANCY PARELLO

They hold cherished memories of romping in the surf, biking along Ocean Avenue, playing a round of mini-golf and lounging on porches with family and friends in this neighborly, laid-back borough. Many come back — year after year.

And their numbers are booming.

Located in Monmouth County off exit 100A, Bradley was once considered a bit of a poor relation to nearby Avon and Spring Lake. Over the past decade or so, though, the town has emerged as an increasingly popular shore destination, with its friendly vibe, wide beaches, walkable downtown and diverse dining scene.

"When we first came here, we were very fond of telling people that Bradley Beach is the best kept secret at the Jersey Shore," said Mayor Al Gubitosi. "It's no longer a good secret."

True that. The town of 4,400 residents swells to about 30,000 in the summer, many of whom stay for the season to enjoy what are arguably some of the best beaches along this stretch of the shore.

Running along the beach is Bradley's promenade, so called because it is made mostly of pavers, rather than boards, and survived even Sandy's strength. The Victorian gazebo and whimsical fountain, sporting cherubs aboard dolphins, make it one of the area's prettiest beachfront walkways. Also on the promenade are Shipwreck Mini Golf and a playground near Park Place Avene.

Even with its growing popularity, Bradley is still a bit of a sweet spot, with less crowds, especially during the week, than nearby Belmar or Avon, partly because there are no bars or restaurants along Ocean Avenue.

But Bradley's lively little downtown, a short walk from the beach, is known as "Restaurant Row" for its smorgasbord of eateries, bakeries, coffee shops and bars.