Genius Beauty - Our beauty director tries all the products. These are her current faves.

In a sea of brands that overpromise youth, this one makes me excited to be 40.

- HEATHER MUIR MAFFEI

1. THE REAL DEAL

The eye cream, lip serum, and SPF are the best I've tried in years. From $40 each; sarahcrealbeauty.​com

2. A FINE LINE

With a built-in sharpener and smudger, this gel liner (in 10 eyeenhancing shades) helps me create precise or purposely smudgy looks.

Smoky eyes? Cat eyes? They're both doable! Soulgazer Intensifying Gel Eyeliner, $24; kosas.​com

3. ARCH SUPPORT