Prevention Led the Way on Eating Organic

"Food as medicine" may sound like a 21st-century catchphrase, but Prevention has been passionate about the connection between what we eat and how we feel since our first issue.

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That direction was set by founder J.I. Rodale, who moved his family business from New York City to rural Pennsylvania in the 1930s and began growing his own food. “Rodale intuitively knew that if he could control where his food came from and how it was produced, his health would improve,” says Jeff Tkach, CEO of the Rodale Institute, adding that Rodale’s family suffered from chronic illnesses. Instead of following the “chemical agriculture” trend of the era, Rodale questioned experts about how these c