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Shocked to THE CORE
L'OFFICIEL Singapore
|February 2024
To celebrate its 40th anniversary, G-SHOCK launched a series of captivating campaigns that left a lasting impact on audiences worldwide.
Among them was the awe-inspiring "Tough" campaign, which delved deep into the essence of toughness from an individual perspective. This thought-provoking initiative challenged societal norms and redefined the concept of resilience.
To further amplify its influence, G-SHOCK embarked on the "Rooted in Toughness" Southeast Asia Pop-Up Tour in collaboration with 88rising. The brand took an exhilarating journey to vibrant destinations such as Singapore, Malaysia, the Philippines, Thailand, and Indonesia, captivating the hearts of enthusiasts in these regions.
Denne historien er fra February 2024-utgaven av L'OFFICIEL Singapore.
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FLERE HISTORIER FRA L'OFFICIEL Singapore
L'OFFICIEL Singapore
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