Among them was the awe-inspiring "Tough" campaign, which delved deep into the essence of toughness from an individual perspective. This thought-provoking initiative challenged societal norms and redefined the concept of resilience.
To further amplify its influence, G-SHOCK embarked on the "Rooted in Toughness" Southeast Asia Pop-Up Tour in collaboration with 88rising. The brand took an exhilarating journey to vibrant destinations such as Singapore, Malaysia, the Philippines, Thailand, and Indonesia, captivating the hearts of enthusiasts in these regions.
One of the most poignant moments of this milestone celebration was the "Dear Younger Me" campaign. G-SHOCK's visionary founder, Kikuo Ibe, shared a powerful message of perseverance and unwavering resolve, inspiring generations to conquer adversity and embrace their inner strength.
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Esta historia es de la edición February 2024 de L'OFFICIEL Singapore.
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