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What Exactly Is Couture Makeup?
ELLE US
|May 2023
How Dior Beauty is crafting the world's most luxurious lipstick.
Nearly 215 miles from the Grand Prix bakers of Paris making their award-winning baguettes, there is a 3,000-degree kiln in Limoges, France, cooking Dior Beauty's latest creation: the first-ever haute couture lipstick. Blame the "haute" dental cleaning I once had, but I'm naturally skeptical of yet another "haute" item. But then I swivel up the lipstick (so smooth!), see the bullet (how does it look like velvet ribbon?), and feel the weightiness in my hand of Rouge Premier ($400; dior.com). This is the kind of piece they'll display in a museum one day.
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