CRAFTING DISTINCTION, TRANSPARENCY, AND TRUST IN THE GLOBAL DIAMOND INDUSTRY

With a commitment to craftsmanship, transparency, global integration, and sustainable growth, Ankit Gems is setting a new benchmark for the natural diamond industry

- ANKIT SHAH

In an increasingly crowded diamond market, Ankit Gems has found its edge by staying closely attuned -to shifts in consumer preferences.

As buying behaviour evolved towards greater individuality and customization, the company made a decisive strategic one that now defines its brand move identity.

"At Ankit Gems, our focus on manufacturing fancy-shaped diamonds stems from both a strategic vision and a deep understanding of market shifts," says Ankit Shah, Director at Ankit Gems, Mumbai, adding, "We identified early on that consumers were increasingly seeking more distinctive and customizable options that better reflect their personality." "While round diamonds were becoming increasingly commoditized offering little differentiation for retailers fancy shapes opened up a world of creativity, allowing designs to be more distinctive and expressive. This insight, backed by thorough research and market analysis, led us to make fancyshaped diamonds a core strength of our business." Ankit Gems focused deeply on crafting exclusive fancy-shaped diamonds, investing heavily in advanced techniques and expert craftsmanship.

This commitment has elevated their manufacturing standards, placing precision, light performance, and design at the core of every stone they craft.

"Over the past 20 years, we have mastered the art of crafting fancy-shaped diamonds, with a focused approach on enhancing their lustre to maximize brilliance and visual appeal," Shah explains. "This commitment to precision allows us to produce standout diamonds that meet the high expectations of today's discerning customers," he adds.

Fancy Shapes Offer Retailers a Critical Edge