Bvlgari's 'Serpenti Infinito Dazzles Mumbai's Luxury Circuit

At Mumbai's Nita Mukesh Ambani Cultural Centre (NMACC), Bvlgari's Serpenti Infinito exhibition unfolded as a meeting point of Italian mastery and Indian mythology, offering the global diamond and jewellery trade a study in how storytelling, craftsmanship, and cultural resonance define modern luxury.

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Bvlgari's Serpenti Infinito exhibition, which was held at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai between October 2, 2025, and October 17, 2025, was a vivid example of how heritage storytelling and experiential curation drive relevance and premium perception for jewellery buyers and stakeholders.

After successful showings in Shanghai and Seoul, the Indian debut of the exhibition brought together over 75 works by 23 Indian and international artists, which were displayed alongside archival and contemporary high-jewellery creations from Bvlgari's celebrated Serpenti collection. This curatorial mix situated the Italian serpent within a wider cultural and aesthetic narrative — from ancient manuscripts to immersive VR installations.

IT IS ALL ABOUT STORYTELLING

Through this event, Bvlgari demonstrated how a brand can elevate craftsmanship through narrative — blending the Indian naga legend with its own serpent heritage. For diamond players, the message is clear: storytelling sells. The emotional and cultural framing around a motif can justify premium pricing far more effectively than product attributes alone.