Skandha Media Services Appoints Neha Modi as Managing Partner for MENA Expansion

Skandha Media Services, a leader in scalable managed playout, broadcast, and OTT services that leverage cloud technology, automation, Al, and machine learning, has appointed Neha Modi as its Managing Partner of Product & Growth to lead the company's expansion into the Middle East and North Africa.

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MENA is a key market for Skandha. The demand for live streaming of sports and events has rapidly increased since the region began investing heavily in sports infrastructure and hosting events such as F1 and FIFA 2022 World Cup. According to The World Economic Forum, the Middle East's sports industry is expected to grow by 8.7% by 2026 - compared with global sector growth of 3.3% over the same period.

"The region's growing fanbase of massappeal and niche sports, as well as the demand for local and Arabic content, is presenting new revenue opportunities for rights holders, content aggregators and advertisers," says Nitin Jain, managing partner, Business & Solutions Engineering at Skandha Media Services.