PIXOTOPE POWERS ESPN BRAZIL'S VIRTUAL STUDIO FOR LIVE SPORTS BROADCASTING

ESPN Brazil produces daily content for SportsCenter Brasil and This is SportsCenter, along with specialized coverage for the NBA, NFL, Premier League, and major tennis tournaments - and all it from a single 170-square-meter studio.

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The network invested in Pixotope's virtual production platform to solve a critical challenge: delivering Hollywood-quality visual experiences across multiple daily shows while maintaining the speed and reliability essential for live sports broadcasting.

THE CHALLENGE

ESPN Brazil faced a critical challenge: how to create visually distinct, high-quality virtual environments for multiple sporting events - from the Grand Slam tennis tournaments to NBA, NFL, NHL, and MLB coverage - while maintaining production efficiency during live broadcasts.

Each sport required its own unique visual identity and broadcast requirements, yet the network needed a solution that could adapt quickly without compromising quality or breaking the budget.

In a competitive regional broadcast market where audiences expect international-quality production values, ESPN Brazil needed to differentiate itself while managing the realities of live sports production - without second takes, zero downtime tolerance, and the need to go from tennis to basketball coverage in hours, not days.

THE SOLUTION