Scents with sensibilities
HELLO! UK
|October 13, 2025
The feeling that comes from making it official with "the one" is hard to beat, and we're not simply talking about your spouse-to-be; we mean the fragrance you'll wear as you waft up the aisle.
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We jest, but, like an olfactive wormhole, scent has more power to transport us back to the meaningful day than any floral arrangements or place settings.
"Fragrance is one of the most intimate ways to capture a moment in time. It's not just remembered, it's relived," says Emmanuelle Moeglin, the founder of EPC (Experimental Perfume Club) and a master perfumer.
"One spritz can bring back the music, the laughter and the light. That's why choosing a scent for your wedding is more than a beauty decision, it's an emotional time capsule."
That might sound a little daunting, but according to our experts, it should be anything but. "Choosing a wedding scent should be exciting, indulgent and, above all, fun," says Tracy Munro, managing director of Les Senteurs, London's oldest independent fragrance boutique.
"What you need to remember is that how you smell something is entirely correct," adds the fragrance expert and presenter Alice Du Parcq. "If you're looking at an ingredients list and thinking 'I absolutely do not get any of this whatsoever', please trust me on this: you are not wrong."
In the end, it isn't about trends or seasonality; it's about falling in love. And although there are no rules when it comes to which scent soulmate you end up with, our experts are on hand to guide you up the (perfume) aisle.GO IT ALONE...
... in terms of wedding fragrance shopping, that is.
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