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Writer’s Digest

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July/August 2025

How One Sentence of Setting Can Transform Your Query Letter

- JESSICA BERG, ROSECLIFF LITERARY

The query letters that linger the longest with me aren't always the ones with massive twists or splashy hooks. What I often remember (and what makes me sit up straighter in my chair) are the ones that drop me into a world in the first sentence. The ones where I could hear snow crunching under boots. Feel sand grating across the skin. Smell heat rising from asphalt. That's when I know: This writer knows what they're doing.

In the hands of a deft writer, setting isn't just scenery. It cues genre, tone, voice, and stakes, often much faster than a plot summary can. So, when a query uses setting with precision, it tells me two things: first, that I'm in skilled hands, and secondly, what kind of story I'm stepping into and how it's going to feel. That's the power of a well-chosen detail. It does more than orient. It creates tension, atmosphere, and trust. Think of it as your query letter's most prized accessory.

WHY WRITERS SKIP IT (AND YOU SHOULDN'T)

So many writers treat writing a query letter like a math problem: Protagonist + conflict + stakes = done.

That formula will get you a solid draft, but it's missing the part that makes a query letter memorable. Without setting, even a strong premise can feel adrift. The tone flattens, and the tension leaks out. But with one vivid image, everything snaps into focus. You don't need to describe the whole landscape. One alive and specific detail can anchor the entire query letter.

Start with setting, not “set in...”

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