Surefire Ways to Sell Your Children's Book

In my 28 years editing children's books, I've learned that publishing exists at the intersection of art and commerce.

- BY JOY PESKIN

Both are equally important for successful authors. If you write something you love that's not particularly salable, it may never be published. If you create a project that checks commercial boxes and makes it out into the world but you're not proud of it, that isn't really a win either.Ideally, you want to craft meaningful literature for young readers that both delights kids and attracts an editor who'll make you an offer. Here are tips to help you leap into that Venn diagram overlap of loveable and marketable.

1. Know your category.

Many beginning children's authors are inspired by their favorite books from decades past, not realizing how much the market, medium, and language have changed since then. Before even starting your project, read at least 10 current top books in your target genre and age range so you know what's out there now, where your story might fit in, and how it could add to the conversation.

2. Create three points of entry.

An adult customer who walks into the children's section of the bookstore may not know the particular title they want, but they have a specific child in mind as the recipient of that book. Maybe it's a 5-year-old boy who is into cats, a 7-year-old girl who likes funny stories, or a 3-year-old who is a picky eater. “Cats” “humor” and “picky eater” are all reasons for a consumer to buy your book. Meanwhile, teens may be drawn to themes like queer romance, social justice, or dystopian satire. The point is this: A singular hook isn’t enough. So, think about a funny cat story that features a subplot about picky eating. Or a dystopian satire featuring queer characters who fall in love while fighting for social justice. Three ways into your book will triple potential sales.

3. Lead with a child-centered narrative, not the message.