Rise of the connected cars

Advanced features like 5G, IoT, and AI are reshaping the automotive industry in India, promising enhanced mobility and safety for drivers

- DIVYA MAURYA

India’s roads are undergoing a seismic shift. A tidal wave of connected vehicles, propelled by a confluence of factors–the introduction of feature-rich car models, a surging desire for in-car digital experiences, and an escalating focus on safety–is fundamentally reshaping the country’s automotive landscape.

According to a CyberMedia Research report, connected car adoption skyrocketed to an impressive 28% in 2023, reflecting a staggering 115% year-on-year growth. This trend is further emphasised by the fact that one out of every three vehicles sold in 2023 boasted telematics connectivity, highlighting a growing consumer preference for these advanced features. Notably, 95% of electric vehicles embraced cutting-edge connectivity, showcasing the industry’s commitment to innovation.