Accelerating decision-making with real-time asset data

Smart infrastructure, low-power networks, and seamless integration are redefining how businesses track, manage, and act on asset intelligence.

- BY OHAD PELED

Over the past few years, asset tracking has evolved into a critical business function.

According to Custom Market Insights, the global market for asset tracking is expected to reach USD 34.5 billion by 2032. Whether businesses are monitoring global supply chains or keeping tabs on high-value equipment, knowing where assets are at all times has become essential. This visibility enables organisations to optimise supply chains, prevent theft, and minimise operational downtime.

Yet, despite its importance, many asset tracking deployments fall short of expectations due to a variety of technical and commercial challenges. Solutions often struggle to maintain consistent tracking across indoor and outdoor environments. Others consume excessive power, making them high-maintenance and unsustainable at scale. Some are marketed as one-size-fits-all platforms but lack the robustness to cope with the complexities of real-world operations.

THE STRATEGIC VALUE OF ASSET VISIBILITY

In today’s competitive environment, knowing the location of high-value assets in real time can give businesses a vital edge. Manufacturers, logistics providers, and other operationally intensive organisations are under pressure to deliver lean, efficient services while also meeting increasing customer expectations for speed and transparency. Effective asset tracking provides the infrastructure needed to support these demands.