24 TRENDS SHAPING 2024

Voice&Data explores essential technologies and developments set to reshape the world in the coming year

- VERNIKA AWAL

The year 2024 is upon us, and as 2023 draws to a close, there is plenty to ponder in terms of what has come our way this year in the technology and telecom sectors and what we have missed out on. One thing that most industry experts agree upon is that the upcoming year should be one of India's biggest years in tech. For instance, Anku Jain, Managing Director, Mediatek India, believes that India will "make its indelible mark on the global 6G ecosystem...bolstering networking, connectivity and communication (in) businesses."

Not to forget, though, are conversations around the entire artificial intelligence (AI) industry. Anil Chawla, Managing Director of Customer Engagement Solutions, Verint India anticipates that Aldriven personalisation and advanced analytics will play a pivotal role in redefining customer experiences. "These technologies will empower businesses to anticipate customer needs, deliver hyper-personalized interactions, and create immersive, seamless experiences across channels," he says.

Al, in no uncertain terms, was the biggest conversation driver across the industry through 2023 and it is expected to remain so next year as well. Going ahead in 2024, it is expected to become more ubiquitous, all-encompassing, affordable, proliferated, and perhaps even more controversial. These controversies could arise in the way AI gets regulated globally, as well as in how companies and engineers manage to tackle biases in AI algorithms.