SCALING OFFLINE RETAIL FOOTPRINT ACROSS INDIA

TMRW, the House of Brands backed by Aditya Birla Group, joined hands with LiteStore to scale its offline presence across India a move that marked a strategic shift in how the company brought its digital-first fashion labels to physical retail.

- 

Through this collaboration, TMRW expanded its footprint by over 25,000 sq. ft. across malls, high streets, and premium outlet centres over an 18-month period. The focus wasn't just on growth, but on creating retail spaces that mirrored the identity and pace of the brands under its umbrella, including Wrogn, Bewakoof, Nobero, and The Indian Garage Co.

LiteStore provided end-to-end retail infrastructure, managing everything from location scouting and store design to staffing and daily operations. This allowed TMRW to maintain brand integrity while entering multiple geographies quickly and efficiently.