मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
SCALING OFFLINE RETAIL FOOTPRINT ACROSS INDIA
Retailer
|May - June 2025
TMRW, the House of Brands backed by Aditya Birla Group, joined hands with LiteStore to scale its offline presence across India a move that marked a strategic shift in how the company brought its digital-first fashion labels to physical retail.
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Through this collaboration, TMRW expanded its footprint by over 25,000 sq. ft. across malls, high streets, and premium outlet centres over an 18-month period. The focus wasn't just on growth, but on creating retail spaces that mirrored the identity and pace of the brands under its umbrella, including Wrogn, Bewakoof, Nobero, and The Indian Garage Co.
LiteStore provided end-to-end retail infrastructure, managing everything from location scouting and store design to staffing and daily operations. This allowed TMRW to maintain brand integrity while entering multiple geographies quickly and efficiently.
यह कहानी Retailer के May - June 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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