A Festive Boost

Festivities meet opportunity as reduced GST reshapes travel trends and boosts hospitality revenues.

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With festivities upon us, India's hospitality industry has received a timely boost.

The recent Goods and Services Tax (GST) reduction has not only lightened the burden on travellers but also rekindled optimism among hotels and resorts across the country. Rooms priced at or below ₹ 7,500 are now taxed at 5% instead of 12%, and mid-scale as well as premium-budget hotel stays are expected to rise by nearly 7-8% this festive season. The timing could not be more auspicious, coinciding with India's peak travel quarter, when cultural celebrations and personal milestones fuel some of the year's heaviest demand.

For the average traveller, this amendment translates into greater affordability. With the relief, tourists can extend itineraries, opt for better accommodations, or spend more on local experiences. This shift is expected to result in longer stays and more travellers on the move, boosting industry revenues by 20-25% this festive season.

Destination Weddings as a Growth Engine