Pop the Cork for aroma and taste

Wine is becoming the trend.

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There are various reasons – ranging from banal to benign for this. Wine can help people to unwind and produce a state of euphoria. It is a drink that people of all ages enjoy. Though whisky, rum and gin are more popular alcoholic drinks, wine are slowly becoming the rage and fashionable. Market research suggests global canned wines market to grow in the double digits over the next few years. Ashok Malkani takes a look at the rising popularity of wine where people now talk of light pinot noirs, cabernet franc, dolcetto and gamay noir instead of other alcoholic drinks. Various aspects of serving this precious spirit are outlined to enable the consumer enjoy the taste, flavour and aroma of the drink.

British wine critic, Michael Broadbent, claimed, "Drinking good wine with good food in good company is one of life's most civilized pleasures."

Ernest Hemingway has stated, "My only regret in life is that I didn't drink more wine." 

And the two well known personalities should know what they are talking about! Indians, who like alcohol, however prefer to have whisky. But slowly the trend is changing. Wine is gradually gaining ground. This was mainly due to the establishment of India's first vineyard farm, where grapes are grown for making wine. Sula Vineyards, which was founded by Rajeev Samant in 1999, is located in Nashik region, 180 km northeast of Mumbai. Sula is, incidentally, India's largest and most awarded wine brand.