IHG HOTELS AND RESORTS SURVEY REVEALS GUESTS VALUE PERSONALISED HOTEL EXPERIENCES

A PAN-INDIA SURVEY commissioned by IHG Hotels and Resorts as part of the launch of their Guest How You Guest global loyalty campaign revealed insightful results, to better understand how consumers like to enjoy their time as a hotel guest.

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With a total sample size of 5000 respondents including male (52.7 per cent) and female (47.3 per cent) from age groups of 18 - 65, the survey aimed to explore preferences and desires of guests during hotel stays, critical to offering a world-class hospitality experience. It r