LUXURY WITHOUT COMPROMISE

A vision of luxury blending heritage, service and technology

- RICHARD TAFFS

As the General Manager of The St. Regis Hong Kong, I continually contemplate the meaning of luxury in today's world. The St. Regis brand embodies elegance, sophistication, and unmatched service. However, as we navigate the evolving hospitality landscape, it is crucial to rethink the traditional five-star standards that have historically defined luxury and explore how we can ensure that every guest's stay is truly exquisite.

Our exceptional Butler service is a hallmark of our brand's commitment to personalised luxury. We were among the pioneers in introducing this bespoke service, setting a standard that many hotels aspire to emulate. Our Butlers are trained to anticipate and fulfil every guest's needs, providing tailored assistance that transforms each stay into a uniquely memorable experience. They are taught to connect with guests, creating memorable interactions that extend beyond the transactional. This emotional engagement is what transforms a good experience into a truly luxurious one.