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WPP'S CEO CALLS TIME, CANNES LIONS WEEK BEGINS WITH A TWIST
BW Businessworld
|June 28, 2025
As Cannes Lions spotlights the future of creativity, a poser that haunts is whether WPP would hire someone to undo Read's Al bets, or to double down?
AS CANNES LIONS lights up the Riviera, the buzz is not just about the awards but also about WPP CEO Mark Read's retirement, which is the talk of the industry.
Cue the leadership vs. legacy debate. Read, a 30-year WPP veteran and CEO since 2018, has steered the holding company through a major transformation, rebranding GroupM to WPP Media, consolidating legacy agencies, and building its proprietary AI platform, WPP Open. Each of these can be described as big, bold steps. He even dubbed AI the catalyst of advertising's “fifth industrial revolution” at a recent forum in Mumbai, showing where the company is placing its biggest bets.
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