Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År
The Perfect Holiday Gift Gift Now

KAFKAESQUE CHAOS

BW Businessworld

|

October 19, 2024

I HAVE NOT READ ANY works of the legendary Czech novelist Franz Kafka but, while browsing through the Oxford English Dictionary, looking for a suitable adjective for what the Kanwarias do to the NCR (national capital region) traffic scene, I came across this word, meaning “relating to his nightmarish fictional world” and decided to do a politically wrong act and use this as the title of my new column.

- Krishan Kalra

KAFKAESQUE CHAOS

My apologies to any Shiv Bhakts if my unintended action causes offence to anyone. My sole objective is to draw the attention of traffic police and other authorities so that they can institute some rational measures to ease the pain of commuters on National Highway 8 (NH8).

Seekers in Shrawan

As the Hindi calendar month of Shravan starts (this year it was on 22 July) one starts sighting Kanwarias on the road – mostly young guys carrying their typical long walking sticks (kanwars), custom decorated with festoons and conical canopies made from shiny bright coloured cloth, embellished with sequins and metal urns hung at each end.

Each kanwar is unique in its length, design, decoration and size of urns, probably depending on the physical capacity of the guy carrying it. These are all Shiv Bhakts (devotees of the Lord Shiva) and are carrying water from the holy Ganges from esteemed Hindu pilgrimage sites in Bihar, Uttar Pradesh and Uttarakhand.

The Pilgrim’s Progress

Kanwarias come from virtually all castes and backgrounds, from different districts of these states but maintain an amazing sense of unity and equality, to the extent that during the yatra they don’t even address each other by name! Each one is dressed either fully in saffron clothes or wears at least one saffron garment.

Almost everyone has a backpack presumably for change of clothes enroute. Some of them are carrying holy water just due to their own sense of devotion and at the end they will deliver it to one of the temples; others do it for rich people who pay the carriers for their labour.

The yatra is minimum 105 kms long but there are people who walk much longer. The yatra

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Listen

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back