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EXPANDING DIGITAL REWARDS ECOSYSTEMS
BW Businessworld
|September 06, 2025
Enigmatic Smile brings card-linked and UPI-linked rewards to India, blending global practices with local partnerships to widen financial inclusion Team BW
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Rewards have long been treated as fragmented programmes tied to specific cards or merchants.
Enigmatic Smile, through its global platform Single.id, has worked to redefine this model. The company was the first to introduce Card Linked Offers (CLO) in India and globally, creating a new way for consumers to engage with loyalty benefits. “Our journey has always been rooted in innovation,” said Chandra Bhushan, Country Head, India, Enigmatic Smile (Single.id). “We were the first company in the world, and in India, to introduce Card Linked Offers, a breakthrough that fundamentally changed how consumers engage with rewards.”
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