मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
EXPANDING DIGITAL REWARDS ECOSYSTEMS
BW Businessworld
|September 06, 2025
Enigmatic Smile brings card-linked and UPI-linked rewards to India, blending global practices with local partnerships to widen financial inclusion Team BW
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Rewards have long been treated as fragmented programmes tied to specific cards or merchants.
Enigmatic Smile, through its global platform Single.id, has worked to redefine this model. The company was the first to introduce Card Linked Offers (CLO) in India and globally, creating a new way for consumers to engage with loyalty benefits. “Our journey has always been rooted in innovation,” said Chandra Bhushan, Country Head, India, Enigmatic Smile (Single.id). “We were the first company in the world, and in India, to introduce Card Linked Offers, a breakthrough that fundamentally changed how consumers engage with rewards.”
यह कहानी BW Businessworld के September 06, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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