Prøve GULL - Gratis

Disruption Ahead: Beyond Organisation Charts and Structures

BW Businessworld

|

October 19, 2024

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

- Srinath Sridharan & Steve Correa

Disruption Ahead: Beyond Organisation Charts and Structures

The traditional organisation pyramid structure, a relic of ancient civilisations, continues to shape how businesses operate, but its limitations have become increasingly evident.

Originating in the ancient past, from the rigid hierarchies of societies such as Egypt and Rome, the pyramid structure was designed to ensure control, stability, and order. In those early times, power flowed down from rulers to commoners in a strict, top-down fashion, and these principles were carried forward into modern organisations, particularly during the Industrial Revolution. Factories needed structured command to manage large workforces, and thinkers like Frederick Winslow Taylor further cemented this hierarchical design, further promoting efficiency through centralised decision-making.

However, while functional in the past, this structure feels outmoded. It has outlived its usefulness in a world that demands speed, agility, and innovation. Despite adopting digital technologies and the flexibility promised by these advancements, modern organisations remain tethered to a model that does little to foster creativity or collaboration. Hierarchies still suggest that decisions trickle down seamlessly from the top, but the reality is far more complex.

The pyramid hides a rigidity that stifles the human potential within the organisation – innovation is trapped, and collaboration is discouraged. People, by nature, form networks and alliances, but these organic systems are often overlooked and left unacknowledged in formal structures. This rigidity is especially visible when problems arise. More often than not, leadership avoids confronting issues directly.

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Listen

Translate

Share

-
+

Change font size