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CHAIN OF PROMISE

BW Businessworld

|

August 12, 2023

Web3 holds immense promise to revolutionise industries and empower individuals in unforeseen ways. But the recent slump in funding and widespread talent scarcity in the ecosystem threaten to impede innovation and generation of groundbreaking ideas

- Rohit Chintapali

CHAIN OF PROMISE

WEB 3.0

BETWEEN 2020 AND early 2022, Web3 emerged as the much-heralded future of the internet, promising to revolutionise industries such as finance and logistics while democratising technology for the betterment of society. Its potential seemed boundless, generating immense enthusiasm and optimism. However, as we fast forward just a year later, this once-promising concept has largely receded from the limelight, leaving many to dismiss it as nothing more than a fleeting marketing buzzword for blockchain technology. 

The initial surge and fervour surrounding Web3 were undoubtedly fueled by the meteoric rise of Bitcoin and cryptocurrencies. The blockchain’s potential to revolutionise the financial sector was captivating, dominating much of the conversation. Unfortunately, other use cases were relegated to the periphery, overshadowed by the focus on finance. Consequently, when cryptocurrency values plummeted, so too did the discussions and excitement surrounding Web3.

But does this mean that Web3 is truly dead? The answer may not be so straightforward. While the initial hype has subsided, the underlying principles and ideas that gave birth to Web3 remain relevant and have the potential to evolve further.

“The world of cryptocurrency represents just a small part of Web3, although it tends to receive the most attention. The decentralised ecosystem offers numerous other practical applications that have been increasingly embraced by new participants in this space,” said Dilip Chenoy, Chairman, Bharat Web3 Association (BWA).

FLERE HISTORIER FRA BW Businessworld

BW Businessworld

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THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

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RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

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“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

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BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

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A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

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SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

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How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

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From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

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When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

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