Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

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June 2025

In conversation with Nitin Kohli, Brand Director, Volkswagen India

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You're starting your innings with a product like the Golf GTI. Your thoughts on the opportunity?

I'm super thrilled. The start to my innings at Volkswagen India could not have been better I feel. I've launched the Golf with a media drive at the NATRAX, on what is just my 12th day as the Brand Director, and getting feedback from media friends is super exciting for me to understand the image of the car, its positioning and of course the experience you can have with an iconic product like the Golf GTI.

What were your thoughts when you got to know that the Golf is the first product you will be launching?

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