Prøve GULL - Gratis

FORGING AHEAD!

TURBOCHARGED

November 2023

Engaging in a candid conversation with Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, about the manufacturer's future strategies

The Taigun, the first product under Volkswagen 2.0 is now two years old. How do you feel?

Completing two years for a product that gave us the opportunity to redefine the brand in India is a big one for us. It has been doing well but of course, it definitely needs to do better. We have been focussing on getting more features and variants into the Taigun lineup to reach new customers, new price points and also stay relevant in the market. Over this year, we first came up with the GT Edge collection where we introduced the black paint job and manual transmission and also the matte edition. Now we have added new features like the twin front electric seats, upgraded infotainment package and footwell illumination. It's all about how fresh and relevant you can keep it.

You are completing three years at the helm of Volkswagen India too, how has the journey been?

Denne historien er fra November 2023-utgaven av TURBOCHARGED.

Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.

Allerede abonnent? Logg på

FLERE HISTORIER FRA TURBOCHARGED

Vis alle

TURBOCHARGED

TURTLE WAX ODOR-X WHOLE CAR BLAST

Monsoons are when you need to make efforts to ensure your car smells fresh, due to culprits like the damp air, wet and mucky shoes you get into your car with, and more.