Visual overhaul for Komatsu machines

Komatsu's new visual identity changes the livery and technical identification of the machines while keeping the same quality engineering under the hood.

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Komatsu machines are getting a small but significant visual identity (VI) overhaul.

The changes — the first in more than 20 years — represent Komatsu's commitment to its employees, customers and the planet as the company strives to keep itself future-forward.

It's more than just a cosmetic update; it's a tangible expression of Komatsu's human-centered design philosophy.

Komatsu has had an iconic three-stripe livery since the 1990s.

When it was established, it represented utilities, construction and mining.

Those were the cornerstone industries of Komatsu and represented its continued commitment to those areas of focus. Since then, Komatsu has created a strong presence in other industries, expanding its scope.

The renewed stripes will move from three horizontal stripes to three diagonal, parallel ones.

The design evokes a sense of movement and momentum toward the future while alluding to a brand promise of creating value together, with the stripes representing society, customers and Komatsu's employees moving forward in harmony and a commitment to collaborative progress.

There will also be changes to other areas of the livery, including a more unified look and feel for technical identification decals.

This attention to detail, from the overall aesthetic to the smallest functional element, underscores the commitment to thoughtful design.

Legacy of innovation

Design standards change, but strong brand identity endures.