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New features drive digital experience

Earthmoving Equipment Magazine

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April - May 2025

John Deere is enhancing its digital customer experience with new features in its John Deere Operations Center.

New features drive digital experience

John Deere Operations Center is an online operations management system that enables access to owners’ information anytime, anywhere.

Now new customer-focused updates allow users to access comprehensive jobsite data and machine health information, empowering them to make real-time decisions that drive profitability.

John Deere is committed to investing in the digital customer experience, building out existing tools like Operations Center and Equipment Mobile with new features and enhancements.

Using feedback from John Deere customers, the added features and enhancements directly address challenges industry professionals face every day.

John Deere Product Marketing Manager Katie Voelliger said the company's customers had voiced their needs for solutions that help provide additional jobsite monitoring and analysis to manage costs, optimise productivity and ultimately increase profits.

"With the introduction of new features within Operations Center, our customers can now monitor their fleet more effectively than ever before," she said.

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