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Meeting the market

Earthmoving Equipment Magazine

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April - May 2025

Whatever the size of your business, it’s not going to reach its potential if no-one knows about it. You need to build marketing capability that results in sustainable growth.

Meeting the market

Is your company in the construction or mining industries and seeking to elevate its brand positioning to maximise market potential?

If so, steer your way to Ambrosia Industrial, an agency dedicated to enhancing the growth of industrial businesses through high quality marketing solutions.

As the name of the company suggests, Ambrosia Industrial promises sweet success as a result of its expertise, innovation, and results-driven strategies. But its origins reveal more than that.

Managing Director Ryan Foster said his clients worked in sectors that were typically perceived as “dirty”.

“When we formed the company, we wanted a clean name and image. Something unique that reflected our dedication to developing solutions that are outside of the box," he said.

"The word ‘ambrosia’ refers to the food of the Greek gods which granted immortality, and aligns with our dedication to sustainable growth.

"We help construction, mining, and infrastructure services companies build their sustainable growth through marketing capability.

"We partner with service delivery businesses in the earthmoving, civil, mining and infrastructure services and equipment business to amplify their growth.”

Ryan said that because Ambrosia worked only with business-to-business companies, it was an industry-specialised alternative to generalist agencies.

Due to this specialisation, he said the company was more agile, understood customers’ businesses better, and could get to the solution faster and more cost effectively than other agencies which may well be jacks-of-all-trades and masters of none.

imageState of origin

Ambrosia was founded in 2019 when Ryan identified a gap in the market for a business which combined heavy sector knowledge and experience with industry-leading marketing solutions.

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