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Hot Pink in Cali
September - October 2022
|AD Architectural Digest India
AD visits Sana Javeri Kadri's pad in Oakland, California, from where she runs her spice company and fashions her kaleidoscopic dreams and interiors.
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There's nothing shy or restrained about Sana Javeri Kadri's home. Something about the two-bedroom cottage-a jungle gym of shapes and colours-feels very on-brand for Sana, almost like a visual echo of the maximal, joyous identity she's crafted for her U.S.-based spice company Diaspora Co., which sells organically grown, single-origin spices from family-owned farms across India and Sri Lanka. Perhaps it's the gleaming, impossible-tomiss colours? "My friends often joke that my house feels like the Diaspora Co. headquarters," says Sana. "Quite honestly, this is where a lot of the action's at."
Sana founded the company in 2017 in an attempt to decolonize a commodity that has historically been built on a system of oppression. Today, the brand sells a smorgasbord of single-origin spices including pepper from Kerala, dried red chillies from Manipur, and Kashmiri saffronand pays its farmers an average of six times more than the commodity price.
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