Prøve GULL - Gratis

Selling Salvation, Cloud By Cloud

Bloomberg Businessweek

|

November 2 - November 8, 2015

A North Dakota company sells salvation cloud by cloud.

- Amanda Little, photographs by Philippe Calia

Selling Salvation, Cloud By Cloud

"Most pilots are trained to avoid these storm systems,” shouts Byron Pederson. “We’re trained to enter them.” He’s flying a King Air B200 prop jet above Maharashtra, India, toward a dense, bruise-colored monsoon cloud more than 20,000 feet from top to bottom. He dips a wing, Top Gun-style, as he circles the cumulonimbus. “Bank alert!” warns a computerized female voice from the control panel. Pederson calls her Bitchin’ Betty for all the scolding she does as he defies the generally accepted rules of aviation.

Pederson and Mistry

Four of us are crammed inside the tiny plane, and the air smells like stress and sweat. Pederson’s in the cockpit with Shahzad Mistry, the rookie co-pilot he’s training; I’m seated a few feet behind them, trying not to vomit on the fridge-size computer to my right that’s humming and blinking as it records meteorological data. To my left is Prakash Koliwad, chief executive officer of Kyathi Climate Modification Consultants, the cloud-seeding company based in Bangalore that commissioned this flight.

Maharashtrians drawing water from a well

FLERE HISTORIER FRA Bloomberg Businessweek

Bloomberg Businessweek US

Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time to read

4 mins

March 13, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time to read

10 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time to read

11 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time to read

12 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time to read

4 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time to read

4 mins

March 20 - 27, 2023

Translate

Share

-
+

Change font size