Prøve GULL - Gratis
Running in Circles
Bloomberg Businessweek US
|March 20 - 27, 2023
A subscription running shoe program aims to fight footwear waste

Coming out of the pandemic, which forced road races to be canceled around the world, the biggest, softest running shoes were a salve—and motivation—in what was a very painful return to marathon training for many. That’s why I gave ultra-cushioned sneakers a chance after resisting them for years.
And boy, did the stripped-down, crisp, off-white Cloudneo from Switzerland’s On AG feel odd at first; the springy, curved soles mimic rockers on a chair with the heel and toe box off the ground. But the shoes quickly filled a gap in my collection: sneakers that look cool enough to wear casually or to work, while also doubling up for runs or a workout.
More than that, though, as an energy reporter writing about climate change, I was eager to test the Cloudneos in my personal quest to find sneakers that do less damage to the environment. Americans buy about 1 billion pairs of sneakers a year, with running shoes coming in at 15% of the $53 billion in retail sales, according to NPD Group Inc. On, which was co-founded by multiple Ironman winner Olivier Bernhard and counts Roger Federer as an investor, spent the better part of five years designing the high-performance Cloudneos. The key proposition: You only lease the dye-free, recyclable shoes.
Runners pay a $30 monthly subscription fee to run them into the ground and return them for a fresh pair whenever they need. The program is dubbed Cyclon.
Denne historien er fra March 20 - 27, 2023-utgaven av Bloomberg Businessweek US.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Bloomberg Businessweek US

Bloomberg Businessweek US
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
4 mins
March 13, 2023

Bloomberg Businessweek US
Running in Circles
A subscription running shoe program aims to fight footwear waste
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
10 mins
March 20 - 27, 2023

Bloomberg Businessweek US
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
11 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
12 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
4 mins
March 20 - 27, 2023

Bloomberg Businessweek US
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
4 mins
March 20 - 27, 2023
Translate
Change font size